Our Philosophy

Within any given year, close to 1 million people start a small business. Sadly, at least 40% of those businesses fail within the first year. Over the next five years, more than 800,000 (80%) of them will be out of business and 96% will have closed their doors before they're ten years old. According to a study done by Dunn & Bradstreet, 90% of those failures can be traced to poor management resulting from a lack of knowledge.

We believe much of the problem is the result of businesses that are started by people who do something extremely well, but have no knowledge about how business works. Moreover, we believe that people get so caught up in doing the business that they don't leave time to manage the business and plan for growth.

In today's competitive market there are an abundance of options. Being highly skilled, knowledgeable and delivering outstanding products and services is only the starting point. Businesses that survive are the ones whose owners have committed the time, energy and resources to learning how business works. And that's why we're here ... to teach you how business works and to encourage you to develop the habits of highly successful people.

Our philosophy? Simply put, it's doing the right things...and that means understanding:

• what you want your business to look like,
• how it's going to be managed for maintenance and growth,
• how it's going to be marketed, and
• who it's going to be marketed to.